Top 5 Beauty Retail Apps on iOS in Ukraine: Q4 2024

In the fourth quarter of 2024, the iOS platform in Ukraine saw notable activity in the beauty retail app sector. Here’s a closer look at the performance trends of the top five apps, based on data from Sensor Tower.

BROCARD: доставка косметики experienced a fluctuating pattern in downloads throughout the quarter. Starting at around 6K downloads per week in early October, the app saw a significant peak at approximately 28K in early November, before stabilizing around 6-10K in December.

MAKEUP - Beauty without limits maintained a steady growth in weekly downloads, beginning with around 8.3K and reaching close to 9.4K by the end of December. The app also demonstrated a consistent increase in active users, starting at 34K and climbing to nearly 48K by the end of the quarter.

EVA - мережа магазинів краси! saw varied download numbers, with a noticeable peak of over 10K in mid-November. Active users showed some fluctuation, with an increase from 115K to a high of 157K in November, then settling around 133K by the quarter's end.

PROSTOR had a steady rise in downloads, starting from 1.3K in early October to about 7.7K in early November. Active users also increased, beginning at 5K and reaching almost 17K by late December.

Notino: profumi e cosmetici exhibited a varied download trend, with numbers peaking at about 6K in mid-November. Active users grew from 42K to over 77K, with a small dip in early December before concluding the quarter around 73K.

These insights provide a glimpse into the dynamic landscape of beauty retail apps in Ukraine, with further details and analysis available through Sensor Tower.